🌍 based in Busan, South Korea [F4]
✨ 4+ experience in marketing & creative direction
🛠️ specialized in independent project management and execution
✨ 4+ experience in marketing & creative direction
🛠️ specialized in independent project management and execution
Kristina Kvon
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Brand Strategist & Digital Marketing
Creative Direction
CX Research
Project Management
Expertise
Case Studies
Here are selected projects that showcase how I approach strategy, design, and management — from identifying the problem to delivering meaningful results
Career Timeline
Walk through a timeline of experiences that shaped my path in branding, design, and product strategy
2024, Aug - present
2024, Aug - present
Acup Brand
Brand Strategist & Creative Director (Freelance)
↘︎ Led brand voice development for a niche underwear brand empowering small-chested women.
↘︎ Planned and executed promotional campaigns across digital platforms and offline events.
↘︎ Managed content strategy, influencer outreach, and product positioning tailored to the Korean market.
↘︎ Drove performance growth in 2025, contributing as part of a team to a 600% ROAS increase within 9 months through creative direction and optimized promotional scheduling.
↘︎ Planned and executed promotional campaigns across digital platforms and offline events.
↘︎ Managed content strategy, influencer outreach, and product positioning tailored to the Korean market.
↘︎ Drove performance growth in 2025, contributing as part of a team to a 600% ROAS increase within 9 months through creative direction and optimized promotional scheduling.
2024 , Oct - 2025, March
2024 , Oct - 2025, March
Gloing Inc.
Marketing Manager & CX Researcher (Full-Time)
↘︎ Led customer experience research to optimize both digital and offline brand touchpoints.
↘︎ Designed digital assets and seasonal fashion collection concepts, ensuring alignment with campaign narratives.
↘︎ Managed influencer collaborations to drive product promotion and boost customer engagement.
↘︎ Developed data-driven marketing strategies grounded in user insights and behavior analysis.
↘︎ Increased brand engagement by 35% through targeted influencer campaigns.
↘︎ Designed digital assets and seasonal fashion collection concepts, ensuring alignment with campaign narratives.
↘︎ Managed influencer collaborations to drive product promotion and boost customer engagement.
↘︎ Developed data-driven marketing strategies grounded in user insights and behavior analysis.
↘︎ Increased brand engagement by 35% through targeted influencer campaigns.
2024 , July - Sep
2024 , July - Sep
Berry Hills
Marketing Manager & Project Developer (Internship)
↘︎ Executed promotional strategies and seasonal campaigns for a lifestyle product line, aligning with brand positioning and consumer trends.
↘︎ Directed content creation and coordinated influencer partnerships to expand brand awareness and audience engagement.
↘︎ Launched and managed projects end-to-end, from planning to execution, ensuring timely and successful delivery.
↘︎ Organized brand events and community initiatives, strengthening customer relationships and fostering brand loyalty.
↘︎ Increased social engagement by 25% within 2 months
↘︎ Directed content creation and coordinated influencer partnerships to expand brand awareness and audience engagement.
↘︎ Launched and managed projects end-to-end, from planning to execution, ensuring timely and successful delivery.
↘︎ Organized brand events and community initiatives, strengthening customer relationships and fostering brand loyalty.
↘︎ Increased social engagement by 25% within 2 months
2023 - present
2023 - present
EasyVisa (Freelance Project)
Founder
↘︎ Built and launched a travel assistance platform for Russian-speaking tourists in Korea, supporting 100+ clients in 2 years.
↘︎ Designed user-friendly guides, itineraries, and customer support processes, ensuring smooth and reliable travel experiences.
↘︎ Expanded services to include virtual consultations, personalized itineraries, and curated local experiences, increasing customer engagement and satisfaction.
↘︎ Increased client retention by 20% through personalized services and word-of-mouth referrals.
↘︎ Designed user-friendly guides, itineraries, and customer support processes, ensuring smooth and reliable travel experiences.
↘︎ Expanded services to include virtual consultations, personalized itineraries, and curated local experiences, increasing customer engagement and satisfaction.
↘︎ Increased client retention by 20% through personalized services and word-of-mouth referrals.
2020 - 2022
2020 - 2022
Now Brand
Co-founder, Director of the Production Dept. (Full-Time)
↘︎ Supported the creation, development, and market launch of a clothing brand in Russia, contributing to brand identity and positioning.
↘︎ Planned and executed promotional campaigns tailored for both Russian and English-speaking consumers, boosting brand visibility.
↘︎ Developed new product models and experimental samples, overseeing the full production process including pattern-making and technical documentation.
↘︎ Planned and executed promotional campaigns tailored for both Russian and English-speaking consumers, boosting brand visibility.
↘︎ Developed new product models and experimental samples, overseeing the full production process including pattern-making and technical documentation.
Skillset
A balance of strategy, design, and management tools that I use to bring ideas into reality
- Product & Project Management → Agile workflows, concept-to-launch execution, cross-functional collaboration
- UX & CX Design → Wireframing, prototyping, user research, usability testing, service design
- Branding & Marketing → Brand identity, storytelling, campaign strategy, analytics
- Creative Direction → Visual communication, campaign ideation, cohesive brand experiences
- Graphic Design → Websites, presentations, SNS publications, campaign visuals
- Figma, Webflow, Adobe Creative Suite, Canva, Tilda, Wix
- Miro, Notion, Trello, Jira, GitHub
- Google Analytics, Meta Business Suite
- PowerPoint, Excel, Docx
- Empathy-driven leadership
- Problem solving & adaptability
- Cross-cultural communication
- Creative storytelling & presentation
- Self-organization & prioritization
- English | C1 Advanced
- Korean | B1 Upper-Intermediate
- Russian | C2 Native
Lifelong learning has been at the center of my career. Each certification reflects a step in expanding my perspective across product management, branding, and UX design — with curiosity driving me further.
Completed Certifications (via Coursera platform)
↘︎ Product Management: Developing and Delivering a New Product — University of Virginia
↘︎ Brand Management: Aligning Business, Brand, and Behaviour — London Business School
↘︎ Meta Social Media Marketing Specialization — Meta
↘︎ Agile & Scrum Fundamentals — IBM
↘︎ Creative Branding — IE Business School
↘︎ UX Design Principles — California Institute of the Arts
Further Areas of Study
Continuing to explore deeper layers of design, business, and human impact:
🎨 Advanced UX Design
📊 Business Administration & strategy
💻 Python Programming for product logic
🧠 Neurobiological Functionality & Impact in design and behavior
Completed Certifications (via Coursera platform)
↘︎ Product Management: Developing and Delivering a New Product — University of Virginia
↘︎ Brand Management: Aligning Business, Brand, and Behaviour — London Business School
↘︎ Meta Social Media Marketing Specialization — Meta
↘︎ Agile & Scrum Fundamentals — IBM
↘︎ Creative Branding — IE Business School
↘︎ UX Design Principles — California Institute of the Arts
Further Areas of Study
Continuing to explore deeper layers of design, business, and human impact:
🎨 Advanced UX Design
📊 Business Administration & strategy
💻 Python Programming for product logic
🧠 Neurobiological Functionality & Impact in design and behavior
✦ Empathy First → I listen closely to people’s needs and design solutions that feel natural to them.
✦ Clarity & Transparency → I believe in open communication, clear goals, and straightforward processes.
✦ Creativity with Purpose → Every idea I bring forward is guided by intention, not just aesthetics.
✦ Collaboration over Competition → I thrive in teamwork and believe the best results come from shared effort.
✦ Growth Mindset → I see each project as an opportunity to learn, adapt, and evolve.
✦ Clarity & Transparency → I believe in open communication, clear goals, and straightforward processes.
✦ Creativity with Purpose → Every idea I bring forward is guided by intention, not just aesthetics.
✦ Collaboration over Competition → I thrive in teamwork and believe the best results come from shared effort.
✦ Growth Mindset → I see each project as an opportunity to learn, adapt, and evolve.
Contact me
Let’s connect — whether it’s for a project, collaboration, or just to exchange ideas.
I’d love to hear from you.
I’d love to hear from you.
(🇰🇷) +82 10 4982 2812
kwoncept.studio@gmail.com
kwoncept.studio@gmail.com
Busan ⇆ Seoul | South Korea