Gloing Inc. — CX Research & Fashion Marketing
Role
Marketing Manager & CX Researcher
Duration
Oct 2024 – Mar 2025
Tools Used
Figma, Canva, Notion, Instagram, TikTok
Location
Seoul | South Korea - Hanoi | Vietnam
The Challenge
Gloing Inc. sought to expand its fashion collections while optimizing customer experience across both digital and offline touchpoints. The challenge was to align product concepts with seasonal campaigns and ensure consistent engagement through influencer marketing.
Approach
  • 🔎 CX Research
    → Conducted customer experience studies to map digital & offline pain points.
    01
  • ⭐️ Brand Assets
    → Designed seasonal digital brand assets and fashion collection concepts.
    02
  • 🎀 Influencer Campaigns
    → Managed collaborations with influencers to promote new collections.
    03
  • 📊 Strategy
    → Developed marketing strategies grounded in user insights and behavioral analysis.
    04
Solution
Delivered integrated campaigns that blended fashion product storytelling with customer experience optimization, ensuring seamless brand communication across platforms.
Impact
Brand Awareness
Increased brand engagement by 35% through influencer campaigns.
Direction
Enhanced seasonal campaign resonance with data-backed creative direction.
Value Proposition
Strengthened Gloing’s (Styling Seoul & SETTER Projects) positioning as a trend-conscious fashion label.
Some of the reviews
Shopee Store rebranding
Visual Guidelines for Brand Positioning
Example of the Creative Direction for shooting
Showcase of campaign design
Project Timeline
① Rebranding K-Fashion Brand — SSEOUL → Styling Seoul

  • Brand Repositioning & Identity → Redesigned brand voice and visuals to reflect modern K-fashion.
  • Shopee Store Enhancement → Improved listings, product storytelling, and ad creatives for higher conversions.
  • Digital Design → Created consistent design assets for Instagram, website, and product campaigns.
  • Creative Direction → Guided seasonal campaigns with cohesive narratives.
  • Influencer Marketing → Partnered with influencers to amplify reach in global & Vietnam markets.
② Developing Affiliate Platform — SSETTER

  • Platform Concept & Flowcharts → Designed structural flow for brand–influencer interactions.
  • UX Analysis → Conducted research and wireframes for smoother user journeys.
  • Website Content & Copywriting → Built clear and engaging messaging for platform launch.
  • Market Analysis → Identified gaps in Vietnam’s influencer–brand market.
  • Marketing Strategy → Crafted launch strategy leveraging TikTok-first synergy and AI-powered UGC tools.
Key Learning

This project reinforced the importance of linking CX research with creative marketing execution, proving that insights-driven strategies lead to measurable engagement growth.

www.ssetter.com