Founder / Service Designer / Project Manager
Role
Founder / Service Designer / Project Manager
Duration
Aug 2023 – Present
Tools Used
Canva, Notion, Telegram, Google Docs
Location
Moscow | Russia - Seoul | South Korea
The Challenge
Russian-speaking tourists in Korea often struggled with visa processes, planning itineraries, and navigating servicesdue to language barriers and lack of tailored support. There was no centralized platform offering personalized, reliable, and continuous assistance in their language.
Approach
  • 🔎 Research
    → Collected insights from 100+ clients, identifying recurring pain points (K-ETA, tickets, accommodation, support).
    01
  • 🖥️ Service Design
    → Built guides, itineraries, and structured online support flows to simplify travel.
    02
  • 📡 Expansion
    → Introduced virtual consultations, personalized itineraries, and curated local experiences for deeper value.
    03
Solution
Launched EasyVisa, a platform providing Russian-speaking tourists in Korea with step-by-step guidance, personal support, and curated travel experiences — from K-ETA to custom itineraries.
Impact
Service
Supported 100+ clients in 2 years with tailored services.
Retention
Maintained 20% client retention through personalized offers and word-of-mouth referrals.
Expansion
Expanded from a single service (visa assistance) to a multi-service travel platform.
Some of the reviews
Trend Analysis
① Year 1 (Sep–Dec 2023)
  • Starts with small but steady uptake: 2 → 2 → 4 clients.
  • This looks like the testing/launch phase — early adopters, mostly from word of mouth or initial outreach.
  • Growth is cautious but consistent.
② Year 2 (Jan–Aug 2024)
  • Noticeable increase in Feb (6 clients), but activity remains inconsistent with multiple 0 months.
  • Some moderate spikes (Apr: 5 clients, Jul: 3 clients), but overall unstable.
  • This reflects an experimental stage — services offered, but without consistent demand or strong marketing.
  • Key insight: Reliance on organic interest, no systematic acquisition yet.
③ Year 3 (Jan–Jul 2025)
  • Clear shift upward:
  • Jan: 1 client
  • Apr–May: steady 5 clients each month
  • Jun: sharp peak at 13 clients (the strongest single month).
  • Jul stabilizes with 4 clients, followed by smaller numbers (1 client in later periods).
  • This indicates a scaling phase — perhaps due to improved offers (consultations, curated experiences), stronger reputation, or referral growth.
Overall Story

  • Year 1 → Early growth (initial launch, small but steady).
  • Year 2 → Fluctuations (inconsistent demand, testing services).
  • Year 3 → Breakthrough (clear spike and higher averages, showing platform maturity and stronger marketing/referrals).
Example of the travel Itinerary
Key Learning

EasyVisa taught me the importance of service design and client trust — clear communication and small thoughtful details create a smooth experience that makes people feel supported and safe in a foreign country.

https://easyvisa.team